FORME by Europa
Your content crisis called. We answered.
Never wonder what to post again.
One platform, Aesthetic AF, Industry specific, Updated monthly
your socials,
sorted.
FORME is a members’ club for business owners who do their own social media. Every month you get content ideas written for your industry, the trends worth knowing, hooks and captions ready to use, and a calendar to plan it all.
Then we show you how to make it — filming, lighting and editing on your phone — and give you a checklist to tick off as you go.
Inside FORME
Join
- 01
The Idea Archive
Ready-to-make content ideas for your industry, every month — with the hook, the shots and the caption direction.
- 02
The Trend Edit
The formats, sounds and edits worth your time this month, and how to make them work for you.
- 03
Hook Bank
Opening lines that stop the scroll, sorted by what you want the post to do.
- 04
Caption Edit
Caption frameworks for selling, teaching and telling your story — copy, tweak, post.
- 05
Content Calendar
Plan the month: key dates for your industry and your ideas, dropped onto the days you’ll post them.
- 06
The Content Studio
Short, practical lessons on filming, lighting and editing on your phone.
- 07
Checklists + progress
Tick off every idea from plan to publish, and watch the month come together.
- 08
What should I post today?
Tell us how long you’ve got and what you need. We’ll hand you the idea.
Industry specific · Updated monthly
written for
your business.
Pick your industry when you join. Your ideas, examples and key dates follow — and a fresh edition lands every month, so you’re never working from advice that went stale.
- Beauty & AestheticsSkin clinics, aesthetics, hair, nails, lashes and brows, makeup, beauty brands and spas.
- Fashion & RetailFashion brands, boutiques, jewellery, footwear, gifting and online retail.
- Hospitality, Food & ExperiencesRestaurants, cafés, bars, hotels, food and drink brands, events and travel.
- Health, Fitness & WellbeingPersonal trainers, studios, nutrition, therapy, healthcare and sport.
- Home, Interiors & PropertyInterior design, homeware, estate agency, architecture, trades and gardens.
- Business & Professional ServicesAgencies, coaches, finance, legal, tech, business support and education.
- Lifestyle, Family & CreativePhotographers, weddings, family and pet brands, makers, creators and florists.
Learn how to make it
the content
studio.
Practical lessons for making better content yourself, from the settings on your phone to the edit.
- AiPhone camera settings
- BLighting
- CEquipment + setup
- DFilming + composition
- EEditing + quality
- FContent strategy
Checklists + planning
Plan. Film. Edit.
Publish. Tick it off.
Save the ideas you love, drop them into your calendar and tick each one off as you go. Your progress is yours alone, and it carries over from month to month.
- 01Plan
- 02Film
- 03Edit
- 04Publish
good
questions.
Who is FORME for?
Business owners who run their own socials and want to post with more confidence and less guesswork — without hiring an agency.
What do I get each month?
A new edition of content ideas, trends, hooks and captions for your industry, plus key dates for your calendar. Everything stays in the archive, so it keeps building month after month.
Is it really specific to my industry?
Yes. You choose your industry when you join, and your ideas, examples and key dates are written for it — not generic posts with the business name swapped.
Do I need special equipment?
No. Everything is designed to be filmed on your phone. The Content Studio shows you how to get the most from the kit you already have.
Can I cancel?
Monthly membership: cancel any time. Annual membership: two months free, paid once a year.
What if I’d rather someone did it for me?
FORME is by Europa. If you’d rather hand your socials over, Europa offers content creation and full social media management.
Talk to Europa